“Niche Super Serving”

The internet has created a way for niches to live big. Podcasting, has broadened the range of where and how niches are served.

The future of television will be based on internet content. Currently this almost entirely made up of indie-casters. Just as in the music and movie industries, television now has an independent segment and it’s at the forefront of a new kind of media.

Electronic media is continuously moving towards one box. Gaming, communication, and live or on demand content, will one day be completely  integrated. Microsoft and Apple both are heading up this revolution with developments including the Apple TV and Microsoft’s new version of their Xbox 360 dubbed Elite. Both use large hard drives and connectivity with networked computers and the internet to deliver content that used to live only in your office or bedroom, into your living room.

This is the beginning of a whole new way of serving media. It is part of a technical revolution starting back with the creation of the internet. We will no longer sit in front of a TV waiting for content to be pushed at us. We will decide when we will see whatever content we choose and interact with it to various degrees. This will ultimately broaden what is available. The audience will more and more affect content as a whole. American Idol and other shows use voting to let the audience interact with the shows outcomes. A two way connection with our living room offers an entirely new level of interactivity that will change the way we watch TV forever.